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AI Audit
Overview The AI Audit is a comprehensive consultation that reviews every aspect of a client’s digital presence: website, social media profiles, and online marketing strategies. The objective is to measure effectiveness in reaching target audiences and achieving business goals, then deliver clear, prioritized actions to improve performance.
Scope and Methodology
Website assessment
Performance metrics: page load times, mobile responsiveness, uptime and technical issues.
User experience (UX): navigation, information architecture, conversion paths, and accessibility.
Content review: relevance, clarity, value, calls to action, and alignment with buyer journeys.
SEO analysis: on-page factors, metadata, site structure, keyword targeting, internal linking, and technical SEO health.
Measurement: analytics setup, goal tracking, funnel analysis, and attribution accuracy.
Social media assessment
Brand consistency: profiles, visual identity, tone of voice, and messaging alignment across platforms.
Activity and cadence: posting frequency, content mix, and scheduling effectiveness.
Engagement and community: interaction rates, audience growth, sentiment, and influencer relationships.
Audience fit: demographic and psychographic alignment with target segments.
Platform strategy: platform-specific opportunities and gaps versus competitors.
Digital marketing assessment
Email marketing: list health, segmentation, deliverability, open/click performance, and automation workflows.
Paid media: PPC and paid social audits including targeting, ad creative, bidding strategy, and landing page relevance.
Search marketing: paid search structure, quality scores, and ROI measurement.
Lead generation: funnels, offer effectiveness, conversion rates, and lead quality.
Measurement & ROI: cost per acquisition, lifetime value estimates, campaign attribution, and budget allocation efficiency.
Deliverables
Executive summary: concise findings, business impact, and top-line recommendations.
Detailed audit report: documented findings for website, social media, and digital marketing with data-backed evidence.
Prioritized action plan: short-, medium-, and long-term recommendations with estimated effort and impact.
Quick wins checklist: immediate fixes to improve performance within days or weeks.
Measurement roadmap: recommended KPIs, tracking setup, dashboards, and reporting cadence.
Optional support: implementation roadmap and retainer options for execution and ongoing optimization.
Outcomes
Improved website performance and user experience leading to higher engagement and conversion rates.
More consistent and effective social media presence that better supports brand and community building.
Optimized digital marketing spend with clearer ROI, improved lead generation, and stronger alignment to business objectives.
A unified, actionable strategy that enhances the organization’s digital footprint and supports scalable growth.
Timeframe and Pricing (example)
Typical audit duration: 2–6 weeks depending on scope and data availability.
Pricing models: fixed-fee for a standard audit, scoped pricing for enterprise-level reviews, or subscription for ongoing optimization.
Next steps
Share access: analytics, CMS, social platform admin, ad accounts, and sample email campaigns.
Stakeholder interviews: brief sessions with marketing, sales, and product leads.
Project kickoff: define goals, timelines, and success criteria.
Prepared by 101 Lab — Growth Consultants
Overview The AI Audit is a comprehensive consultation that reviews every aspect of a client’s digital presence: website, social media profiles, and online marketing strategies. The objective is to measure effectiveness in reaching target audiences and achieving business goals, then deliver clear, prioritized actions to improve performance.
Scope and Methodology
Website assessment
Performance metrics: page load times, mobile responsiveness, uptime and technical issues.
User experience (UX): navigation, information architecture, conversion paths, and accessibility.
Content review: relevance, clarity, value, calls to action, and alignment with buyer journeys.
SEO analysis: on-page factors, metadata, site structure, keyword targeting, internal linking, and technical SEO health.
Measurement: analytics setup, goal tracking, funnel analysis, and attribution accuracy.
Social media assessment
Brand consistency: profiles, visual identity, tone of voice, and messaging alignment across platforms.
Activity and cadence: posting frequency, content mix, and scheduling effectiveness.
Engagement and community: interaction rates, audience growth, sentiment, and influencer relationships.
Audience fit: demographic and psychographic alignment with target segments.
Platform strategy: platform-specific opportunities and gaps versus competitors.
Digital marketing assessment
Email marketing: list health, segmentation, deliverability, open/click performance, and automation workflows.
Paid media: PPC and paid social audits including targeting, ad creative, bidding strategy, and landing page relevance.
Search marketing: paid search structure, quality scores, and ROI measurement.
Lead generation: funnels, offer effectiveness, conversion rates, and lead quality.
Measurement & ROI: cost per acquisition, lifetime value estimates, campaign attribution, and budget allocation efficiency.
Deliverables
Executive summary: concise findings, business impact, and top-line recommendations.
Detailed audit report: documented findings for website, social media, and digital marketing with data-backed evidence.
Prioritized action plan: short-, medium-, and long-term recommendations with estimated effort and impact.
Quick wins checklist: immediate fixes to improve performance within days or weeks.
Measurement roadmap: recommended KPIs, tracking setup, dashboards, and reporting cadence.
Optional support: implementation roadmap and retainer options for execution and ongoing optimization.
Outcomes
Improved website performance and user experience leading to higher engagement and conversion rates.
More consistent and effective social media presence that better supports brand and community building.
Optimized digital marketing spend with clearer ROI, improved lead generation, and stronger alignment to business objectives.
A unified, actionable strategy that enhances the organization’s digital footprint and supports scalable growth.
Timeframe and Pricing (example)
Typical audit duration: 2–6 weeks depending on scope and data availability.
Pricing models: fixed-fee for a standard audit, scoped pricing for enterprise-level reviews, or subscription for ongoing optimization.
Next steps
Share access: analytics, CMS, social platform admin, ad accounts, and sample email campaigns.
Stakeholder interviews: brief sessions with marketing, sales, and product leads.
Project kickoff: define goals, timelines, and success criteria.
Prepared by 101 Lab — Growth Consultants